Let's face it: Sometimes we have to pull out all the stops to make people do stuff.
We talk about it in public health all the time--incentives, reinforcement, social support. And...fun? That's what my good ol' University of Minnesota is doing to promote flu shots.
It's not just a flu shot party. The University is offering students, employees and dependents free flue shots this Tuesday to a) keep the campus community as flu-free as possible (duh) and b) break a world record for the most flu shots given in a single day (currently 3,271--pshh!--we can do that, no problem).
I'm sure some people think this is a wacky tactic. Maybe we should try to educate people about the dangers of the flu and the effectiveness of the vaccine instead? Well, yeah, but we also have to do what works. And if putting on a big event that makes people feel as if they're contributing to a big, goofy goal makes people who wouldn't usually get flu shots get flu shots, I say we go for it.
Oh, and my name better end up somewhere in the Guinness Book of World Records for this...
Image from Boynton Health Service
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